Green business refers to conducting business operations in an environmentally responsible and sustainable manner. It involves adopting strategies and initiatives that minimize the negative impact on the environment and preserve resources. Additionally, Green Business aims to promote fair labour practices, support local communities, and contribut to social causes.
In recent times, environmental consciousness has gained significant traction worldwide. As the world is progressively transitioning towards sustainable practices, with the term 'green' becoming a buzzword, green appeal's rising popularity risks being contaminated by an unethical practice, Greenwashing.
In today's world, sustainability has emerged as a crucial factor for businesses, irrespective of their size, including small and medium-sized enterprises (SMEs). As SMEs are considered the backbone of the economy, it is essential for SMEs to establish a sustainability framework that ensures profitable and responsible operations.