Sustainable business practices: how to start a green approach
Sustainable business practices are aimed at creating long-term value for stakeholders, including customers, employees, shareholders and the community, while ensuring that natural resources are conserved and protected for future generations. More and more companies today are embracing this triple bottom line concept (People, Plant and Profit), recognizing that there is room to realize business advantages along with social and environmental benefits, as an analysis by the Harvard Business Review points out. But how can a company, and especially a small-medium sized one, achieve that? And why should a business choose a green approach?